The article discusses the process of choosing third-party APIs for web applications, particularly in the context of Jamstack. It emphasizes that while there are many options available, it's crucial to balance technical quality and business needs when making a choice. The author suggests five criteria to consider: balancing technical quality and business needs, API as a solution, data complexity, smart UI strategies, and policies and support. These criteria can help developers select the best APIs for their projects while ensuring they fit neatly into the architecture and meet both developer and non-technical stakeholder requirements.