What is ecommerce merchandising? | Algolia

In the fast-paced world of ecommerce, merchandising techniques are continually evolving to keep up with customer preferences. AI is becoming increasingly important in this field, allowing for more efficient data analysis and automation of certain tasks. Effective online merchandising involves creating a strong brand identity, providing engaging user experiences, and offering personalized suggestions based on shoppers' needs. Retailers can leverage searchandising to drive up conversions by controlling the order in which search results are presented. AI-powered search engines offer more accurate recommendations and enable automatic rule creation based on clickstream details, inventory management, and product attributes.