The e-commerce landscape is highly competitive, with customers expecting seamless search and discovery experiences on online platforms. To stay ahead, companies need to leverage search functionality effectively by incorporating features like autocomplete, typo tolerance, filters, and facets. Personalization based on user data can also enhance engagement and conversion rates. A headless architecture ensures compatibility across different interfaces, while continuous data collection and testing are crucial for ongoing optimization. Collaborating with a search-as-a-service partner can help e-commerce sites deliver innovative experiences and improve conversions.