How retailers can turn Halloween and fall trends into treats, not tricks

A survey conducted by Algolia, an end-to-end AI search platform, reveals that consumers are excited about Halloween and fall retail trends despite the impact of inflation on their shopping. The study found that searches for "Halloween" increased by 143% between July 4th and August 28th, with 46% of respondents planning their costumes before October. Classic spooky vibes were the most popular Halloween aesthetic, followed by orange and black, natural autumnal colors, and trend-based aesthetics. About half of consumers have regretted a past costume choice, and while many still prefer to buy costumes, 59% would be open to renting them from major retailers for sustainability reasons. The study also found that 30% of consumers think trend cycles move faster today due to social media, with one in four finding trends hard to follow. Algolia's AI Recommendation tool can help retailers make personalized recommendations and balance trending products with consumer preferences.