AI is the answer to your fashion crisis

A recent survey of 1,000 U.S.-based adult consumers reveals that nearly half believe AI can breathe new life into their fashion sense. The study shows that younger generations are more likely to trust AI over friends for outfit suggestions and personalized shopping experiences. Personalization is an integral part of any ecommerce strategy, with retailers offering personalized shopping profiles and product recommendations. With the right strategy and offerings in place, AI-fueled personalization could be a critical driver of sales. Retailers can leverage AI search tools powered by LLMs to provide chatbot-like intelligence in their search bars, improving customer experience and increasing conversion rates.