3 ways to improve the customer experience with AI and personalization

Many ecommerce businesses struggle to provide a satisfactory customer experience due to various touchpoints that can derail the process. AI and personalized experiences are often seen as grand initiatives, but they can significantly improve customer satisfaction. A starting point for improving customer experience is by enhancing on-site search functionality using AI. This helps customers quickly find what they need, leading to a positive customer experience and higher sales. Other strategies include optimizing mobile experiences, providing excellent content discovery, and implementing AI-powered chatbots for real-time suggestions and improved customer retention. By focusing on these areas, ecommerce businesses can streamline their search customer experience and improve overall ROI.