Lili, a single platform for managing business finances, was established in 2019 by Co-Founder and CTO Liran Zelkha and Co-Founder and CEO Lilac Bar David. The platform offers US customers banking, accounting, and tax software on one platform, allowing small business owners to handle their own bookkeeping without the help of an accountant. To optimize its databases and preempt performance issues, Lili uses EverSQL by Aiven, a database optimization software powered by AI that automatically rewrites and indexes PostgreSQL® and MySQL® queries. This helps development teams accelerate their databases and saves valuable developer time. The platform's entire environment and database run on AWS, with the customer-facing part enabling business owners to check their bank balance and view transactions in the accounting component. Lili is dependent on its very large database running optimally at all times, which EverSQL by Aiven helps achieve through automatic identification and optimization of SQL performance issues. This reduces the need for hiring a DBA and allows developers to take ownership of their SQL queries and optimize them, saving the company from potential issues.