How Major Retailers Personalize the Buy with AI

Retailers are increasingly adopting AI and chatbots to personalize customer experiences, optimize inventories, and drive business growth. LLMs (Large Language Models) enable retail businesses to process large amounts of data, analyze it, and make decisions based on the insights gained. The adoption of AI in retail opens up endless possibilities for developing personalized offers and delivering them with tailored messages. Task-Specific Models (TSMs), developed by AI21, are designed and trained to excel at one specific job, making it easier for retailers to harness the power of generative AI personalization with minimal effort.