The Evolution to Real-Time Engagement

The Age of Communication through landlines is long over, with Voice over Internet Protocol (VoIP) and live video being the modern versions of communication. Real-Time Communications (RTC), including VoIP and live video, have made it possible for humans to engage in real time across vast distances. Live video has become a game changer as it provides a dense amount of information compared to voice chat or messaging. As consumers get comfortable using video, they increasingly crave shared context and expect to have video engagement directly inside the apps they are already using. Real-Time Engagement (RTE) is in its infancy but has three core principles: Shared Context, Interactivity at any Scale, and Ubiquity. Agora's SD-RTN™ network delivers sub-second latency across the globe and is hyper scalable from one to millions of concurrent users, making it easy for developers to adopt RTE technology.