4 Big Shifts That Will Shake Up Social Media in 2023

In 2023, social media trends are expected to evolve with the rise of gamification in the social space, the emergence of new social unicorns, increased creator monetization, and a shift from traditional shopping malls to social commerce. The metaverse will blur the lines between gaming and social media, leading to innovative digital products and experiences. New social apps and platforms will emerge, offering unique and niche experiences for users. Creators are expected to gain more wealth and fame as they continue to monetize their content through livestreaming and other means. Social commerce is projected to grow rapidly, with global sales reaching $6 trillion by 2026. Brands will combine physical and online strategies to reach customers effectively. Innovative technologies like AI, IoT, VR/AR, and blockchain are expected to play a significant role in shaping the social industry this year.