User Profile Store: The gateway to everything personal

The user profile store is a crucial component of web-facing applications with large user bases, as it enables personalization and effective consumer engagement. These stores consist of current, historical, and derived user/consumer data combined with behavioral attributes. Industries such as banking, telecommunications, e-commerce, and retail rely on fast access to user profile stores. The requirements for a scalable User Profile Store include real-time operations on large datasets, 24x7x365 availability, easy integration with business systems, and the ability to handle thousands of cascading database interactions simultaneously. Ad Tech use cases require discovering everything possible about a user and applying algorithmic rules in just milliseconds. As companies track users or customers in new ways, identity graphs are becoming popular for identity resolution and targeting. Aerospike is a preferred choice for many multinational firms in the Ad Tech space due to its ability to handle large volumes of user profile, fraud detection, and identity resolution operations at millions per second or billions per day scale.