PubMatic Leverages Acceldata’s Data Observability Platform

PubMatic, a leading US advertising technology company, has implemented Acceldata's Pulse product to improve its data infrastructure and reduce costs. The company serves 200 billion ad impressions daily and processes over 2 Petabytes of new data. Its large-scale environment includes thousands of nodes and multiple open-source Hadoop big data stack tools. However, frequent outages, performance bottlenecks, and high MTTR metrics were causing operational issues. By using Acceldata Pulse, PubMatic has improved its data system performance, reduced 'cost per ad impression', decreased OEM support costs by $10 million, optimized HDFS storage block footprint by 30%, consolidated Kafka clusters, and saved millions of dollars in unnecessary software licenses.