At Ably, technical capability is crucial for differentiating their realtime experience infrastructure in a competitive market. The company values continuous improvement and has identified the importance of hiring talent that aligns with its culture and values. To ensure this alignment, Ably redesigned its interview process to focus on assessing non-technical skills alongside technical expertise. This approach helps raise the overall talent bar within the company, leading to happier teams, increased productivity, and better-suited employees for their work environment.