Pusher acquired by MessageBird – what is next for customers?

On December 16, 2020, Pusher was acquired by MessageBird. MessageBird, an "Omnichannel Platform-as-a-Service" (OPaaS) company, plans to use Pusher for in-app notifications to enhance their communication platform. This acquisition signifies the growing demand for realtime technology and its importance in future growth. Pusher's abrupt closure of their Chatkit product earlier in 2020 left uncertainty about their direction. However, the acquisition by MessageBird has provided clarity, with Pusher's product set to remain independent for existing customers. The acquisition brings uncertainty for Pusher customers, as it's unclear whether Pusher will thrive or be absorbed into MessageBird. Ably, a realtime communication platform, has emerged as a reliable alternative for Pusher customers, supporting the Pusher protocol and easing the migration process. Ably offers a feature-complete realtime communication platform with a global edge network designed for dependable scale. It focuses on predictable performance, reliability, integrity, fault tolerance, and high availability. Ably is highly elastic, capable of dealing with both short-term spikes in demand and long-term growth as user bases scale. In conclusion, Ably provides an enterprise-grade solution for realtime communication, offering a reliable backup plan for companies uncertain about Pusher's future.