Realtime fan experiences: Making them economically viable, at scale

Fan expectations have evolved due to social platforms, leading fans to seek ongoing interactive experiences that connect them with creators and other fans. This presents a significant opportunity for fan-centric businesses to strengthen relationships and generate new revenue streams. However, technological challenges can make these experiences economically infeasible, particularly as costs grow exponentially with audience size. To address this issue, companies must design their systems to scale linearly rather than exponentially, using strategies such as batching, aggregating, and partitioning messages. By implementing these architectural patterns, fan-centric organizations can deliver economically viable realtime fan experiences at scale.