What is Live Streaming? | All you need to know

Live streaming has become increasingly popular in recent years, with businesses across various industries recognizing its value. In 2020, Dua Lipa's virtual concert and Epic Games' in-game event "The Device" reached millions of viewers through livestreaming platforms. Additionally, live shopping events generated almost US $5.6 billion sales in the same year. Live streaming is now preferred by 80% of audiences over reading a blog, with 63% of people aged 18-34 watching live streamed content regularly. Furthermore, 67% of viewers who watched a live stream purchased a ticket to a similar event the next time it occurred. Organizations are starting to catch up on the benefits of livestreams for generating brand and product awareness as well as revenue. Live streaming involves sending video and audio over the internet in near real-time, with stages including video capture, encoding, segmentation, content delivery network (CDN) distribution, decoding, and playback. Adaptive bitrate streaming ensures viewers receive the best possible video quality based on their bandwidth availability. Interactivity is also a key feature of modern livestreams, allowing for real-time audience engagement through features like chat, polls, and video interaction.