How to use Google Ads lead forms

Google Ads lead forms are a feature that allows advertisers to add a lead generation form directly to their Google Ads, making it easy for potential customers to provide their contact information without leaving the ad. The forms trigger when a user clicks on the ad's call to action, and the data is stored in the advertiser's Google Ads account, where it can be downloaded or connected to a CRM or marketing platform via Zapier or webhooks. To set up a lead form, advertisers need to provide a link to their website's privacy policy and select from various question options, including up to 10 data collection questions and optional qualifying questions relevant to their industry. The forms can also be automated using webhooks or integrated with Zapier to export leads to other apps. Google Ads lead forms are worth considering for streamlined lead generation, but their effectiveness depends on targeting the right audience and crafting compelling ad copy.