16 examples of how to surprise and delight your customers

Surprise and delight marketing can make a big impact on customers, but it's not just about throwing money at a problem. It's about creating experiences that bring joy and appreciation to customers. Companies like Omnisend, Smartbridge, and LEGO are using surprise and delight marketing to brighten people's days and build trust with their customers. From sending humorous T-shirts to offering free tickets to conferences, these companies are showing that even small gestures can make a big difference. By celebrating milestones, making things easier, and thanking customers, businesses can create a positive experience that keeps customers coming back.