How to create a social media strategy in 2025 (with templates)

Developing a social media strategy is crucial for businesses looking to leverage the power of social media platforms to promote their offerings, stand out in an oversaturated digital market, and achieve specific business objectives such as driving sales, boosting engagement, or elevating brand visibility. A well-crafted social media strategy involves defining clear goals and key performance indicators (KPIs), understanding target audiences, assessing competitors, selecting the right social media channels, determining publishing cadences, and repurposing successful content to maximize efficiency and reach. By following a structured approach to creating a comprehensive social media strategy, businesses can increase sales, boost engagement, track preferences, build communities, gather feedback, and support cross-functional efforts.