12 small business advertising ideas

There are many free or low-cost advertising options that small businesses can use to attract website traffic and in-person visits without breaking the bank. Google offers free ad credits to new users, which can be used to test advertising strategies and see if they make sense for your business. Claiming and optimizing a Google Business Profile account is also a great way to get exposure for free. Targeting specific micro-audiences on social media platforms like Instagram can help stretch your ad budget. Applying for business awards can provide both online and print exposure, while hosting classes or events can attract new customers and generate revenue. Other low-cost advertising ideas include offering Groupon deals, pitching through Connectively, sending direct mail, partnering with other local businesses, creating a newsletter of useful ideas or jobs, attending local events, and making use of your local library. By using these strategies, small businesses can increase brand awareness and drive sales without having to spend thousands on paid advertising.