What is share of voice? And how to calculate it

Here is a 1-paragraph summary of the text: Share of voice (SOV) is a metric that measures a brand's visibility compared to its competitors using channel-specific metrics, providing a more holistic view of online presence. It's distinct from share of market, which measures sales attributed to a brand or product in a given market. To calculate SOV, one uses a formula that involves specific metrics such as organic keywords, pay-per-click keywords, reach, impressions, mentions, and hashtags. Dedicated software can help measure SOV, and effective monitoring requires defining key metrics, identifying competitors, gathering data regularly, analyzing trends, and capitalizing on opportunities to grow the brand. By understanding share of voice, businesses can gain a stronger understanding of their audience, identify areas for improvement, and raise their marketing game to achieve long-term growth.