How OpenPhone uses Zapier to scale and reinvest in customers

OpenPhone is a company on a mission to create a simple and powerful business phone system that integrates seamlessly with other software tools, specifically through its integration with Zapier. Since 2022, the number of active users of its Zapier integration has increased by 17% quarter over quarter, driven by the company's commitment to customer delight and automation. OpenPhone's integration with Zapier allows customers to create automated workflows that connect contacts and conversations to their favorite apps, resulting in a 70% higher annual contract value for those who use Zapier compared to non-Zapier users. The company has scaled its product features while saving resources by leveraging Zapier's partner tools, and has also partnered with certified workflow automation consultants to help customers set up and integrate OpenPhone into their tech stacks.