Klaviyo vs. Mailchimp: Which email marketing app is best for you? [2025]

Mailchimp is an all-in-one marketing tool ideal for small businesses and solo content creators, offering a simple user interface, robust free plan, and affordable pricing. It excels at delivering AI-driven automation features, digital marketing channels, and website building capabilities. On the other hand, Klaviyo is geared towards eCommerce brands, providing advanced personalization, workflows, analytics, and AI features that drive engagement and boost sales. With a more robust free plan and competitive pricing for larger lists, Klaviyo offers superior eCommerce analytics and automation capabilities, making it an ideal choice for growing online businesses. Ultimately, the decision between Mailchimp and Klaviyo depends on your specific marketing needs and goals.