How UltraCamp uses AI to build thoughtful customer connections

UltraCamp is a software company that provides management solutions for camps and retreats. The company's headquarters in Michigan features an indoor playground-like environment, reflecting its playful approach to work. To simplify administrative tasks, UltraCamp has developed software that manages contracts, registrations, and health information. Digital Experience Strategist Spencer Mroczek ensures every digital touchpoint between customers and the business is efficient without sacrificing human interaction. He researched and discussed AI thoroughly before implementing it in the business, focusing on challenges such as customer support, sales, and marketing. UltraCamp adopted a set of AI use principles to disclose where it uses AI, while using Zapier with several AI tools to solve specific issues. The company implemented an AI-powered training documentation system, personalized quizzes for sales trainees, and a content remixer that generates social media content using ChatGPT and Anthropic's models. These efforts resulted in time savings of one hour per new customer on retraining, improved sales onboarding, and hours saved every week on content creation.