How to measure brand awareness: 9 key metrics to track

Brand awareness is a crucial element of any business, as it can help create sustainable long-term growth by cultivating awareness through intentional strategy. There are several ways to measure brand awareness, including social listening, branded search volume, change in direct traffic, backlink profiles, and social share of voice. These metrics provide valuable insights into how well-known a brand is among the general public, as well as its products and services specifically. By tracking these metrics, businesses can gauge their progress over time, identify areas for improvement, and allocate resources more efficiently. Effective measurement of brand awareness is essential to confirm expectations about perceptions of the brand identity and offerings, and to stay competitive in the market.