How Gold Rush Vinyl remixed an outdated industry with automation

When Caren Kelleher founded Gold Rush Vinyl, a vinyl record-pressing plant in 2018, she recognized the comeback moment vinyl was having and saw an opportunity to cater to indie artists who were being left out by traditional manufacturers. To keep up with demand, Caren's company needed to rethink its operations and automate its processes to serve indie artists more efficiently. She discovered Zapier, which helped her automate workflows, manage customer service, and streamline manufacturing processes. With the help of automation, Gold Rush Vinyl was able to build a better system, eliminate repetitive tasks, and save time, allowing the team to focus on growth and new opportunities. The company now has a 50% leaner headcount than competitors and gets almost all its business from word-of-mouth, attributing this success to their strong automation and delivery of better service.