Google Business Profile optimization: How to get your business on Google

A Google Business Profile, also known as a GBP, is a business listing on Google Search and Maps that displays information such as contact details, hours, photos, and reviews. Having a GBP is essential for small businesses to be found by customers searching online, especially those looking for local services. Optimizing a GBP profile can boost traffic and sales, making it a crucial marketing tool. To optimize a GBP profile, businesses should set up a profile with accurate information, fill out as many features as possible, include high-quality photos, get high-quality reviews, and respond to them professionally. Automation tools can also be used to stay on top of updates and responses. With proper optimization, a GBP profile can make a business stand out in search results and attract more customers.