How to use Meta's Facebook Business Manager [2024]

Facebook Business Manager, now known as Meta Business Manager, is a free platform that helps businesses and agencies manage multiple Facebook Pages, ad accounts, and business assets. It aims to simplify the management of various platforms under one place, including Instagram profiles and product catalogs. The tool allows for secure delegation of tasks by granting full or partial access to team members. However, with Meta's recent rebranding to Meta Business Suite, there is a shift towards convergence between the two tools, making Business Manager less necessary for new users. Despite this, legacy users can still access it through an option provided in the Business Suite menu. The platform has undergone significant changes, including a redefinition of terms and features, with some tasks now being handled by Meta Business Suite.