33 email marketing best practices for 2024

Email marketing requires a strategic approach to stand out in a crowded inbox, and it's essential to use an email marketing platform, time your emails carefully, and align your brand voice and tone consistently across all communications. Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your campaign can help you stay focused and measure success effectively. Additionally, using a double opt-in process when collecting new subscribers helps weed out typos and fake email addresses, ensuring that only engaged subscribers receive your emails. Regularly checking your sender reputation and complying with anti-spam laws are also crucial to maintaining a healthy email list. By leveraging AI and automation tools, you can personalize your emails, optimize delivery, and improve overall performance.