Drip marketing: What it is and examples to learn from

Drip marketing is a strategy that involves automatically sending out marketing emails on a schedule or based on user actions. It's known by many other names, including drip campaigns, automated email campaigns, lifecycle emails, autoresponders, and marketing automation. Drip marketing allows businesses to personalize emails with the recipient's name, company info, and more, and can be highly customizable. The goal of drip marketing is to give people the right information at the right time, helping them make informed decisions about a product or service. Common triggers for drip campaigns include date-based automations, renewals or reorders, user behaviors, and mail marketing isn't just about sending emails anymore with modern tools harnessing AI to do everything from pinpointing optimal times to ping each subscriber to providing up-to-the-second deliverability insights.