The 5 best blog sites for building a successful blog in 2025

WordPress.org offers total control over your blog, but requires more technical expertise and tinkering to get things working perfectly. It's widely used, customizable, and integrates with Zapier for automation. However, it can be overwhelming for non-developers to set up and customize. WordPress.com provides a quick and easy way to launch a great blog without the hassle of self-hosting, but is more expensive and less customizable than hosting your own site. Ghost is a powerful, hassle-free blogging and audience management platform that's focused on subscription-based publications and newsletters, with features like memberships and newsletter subscriptions built-in. Wix makes it easy to build a website including a blog, with an AI-powered site builder that suggests headlines and SEO metadata. Blogger offers the ability to use your own custom domain for free, but is not a standout blogging platform in terms of features and has a stripped-back interface. Ultimately, the best blogging platform depends on your needs and preferences, with WordPress being a popular choice due to its flexibility and customization options.