4 ways to automate Facebook's Conversion API tool with Zapier

Facebook's Conversions API is a server-side tool that allows advertisers and businesses to send marketing data directly to Facebook's servers without a standard tracking pixel, optimizing and targeting ads to people who are most likely to respond to them. Zapier can be used to automate the process of sending information from other apps to Facebook's Conversion API, creating stronger and more relevant ad campaigns. This is done by connecting data sources, creating custom conversions, and setting up Zaps that send different kinds of information to Facebook's servers. The tool allows businesses to track new orders, form submissions, email events, and lead events, and convert them into retargeting opportunities, ultimately increasing conversion rates and return on investment (ROI).