15 annual report design examples and how to design your own (with template)

Asana's 2023 Anatomy of Work report stands out for its bold, elegant design that effectively communicates the organization's professional market leadership. In contrast, Everlane's 2023 Impact Report uses natural tones to evoke a sense of eco-friendliness and transparency, while The Trevor Project's 2023 Annual Report prioritizes clear and succinct copy. Mailchimp's report integrates interactivity with creative visuals and dynamic graphs, making it an engaging experience for the reader. USAA's 2023 Annual Report effectively communicates its mission through emotional photography and storytelling. Google's Diversity Annual Report uses a conversational tone to humanize the brand while showcasing its efforts to improve diversity and inclusion. Conservation International's report employs a stark warning message on the cover, followed by a compelling narrative of its work to protect the Earth. Subaru's 2024 Integrated Report incorporates creative roadmaps and charts to present its mission and achievements. Semrush's 2024 Content Marketing Report asks timely questions about AI in content marketing, providing relevant data for stakeholders. Girls Who Code's report is an interactive webpage that highlights key points through bright colors and interactivity. Planned Parenthood's 2023 Annual Report uses a striking color combination to draw attention to its mission. These reports demonstrate the importance of storytelling, design, interactivity, and transparency in creating engaging annual reports that convey an organization's brand identity and values.