What is Enterprise SSO and why does it matter?

Enterprise Single Sign-On (SSO) is an authentication service that allows employees to sign in once into a corporate Identity Provider (IdP) and access multiple applications and systems across the organization. It simplifies access without compromising security, centralizes user management, and makes it easier for organizations to enforce strong security policies. SSO works by establishing trust relationships between IdPs and Service Providers (SPs), using protocols such as Security Assertion Markup Language (SAML), OpenID Connect (OIDC), Lightweight Directory Access Protocol (LDAP), and Kerberos. The benefits of SSO include convenience, increased security, improved compliance, and better user experience. Supporting SSO in your SaaS app can help close more deals with enterprises, improve user adoption and retention, reduce security burden, and enhance overall security.