Will Bots Give Rise to Voice SEO and Bidding on Spoken Queries?

As users increasingly rely on voice bots and personal assistants for recommendations on their buying decisions, businesses will do all they can to have their products and services listed among the suggested options. Voice SEO is likely to become a key concept in this space, with platforms deciding which voice applications to suggest based on user commands. This could lead to a new market for optimizing voice apps to get to the top of suggestion lists, similar to AdWords-style bidding. The potential for invocation names to become like domain names where they're traded is uncertain, but it's possible that multiple skills with the same name could coexist, and platforms may decide which ones to suggest based on user commands.