RCS Business Messaging is Now GA in the Vonage Messages API

RCS Messaging is now Generally Available (GA) in the Vonage Messages API, expanding geographical coverage to include the UK and 10+ other countries beyond its initial German beta launch. RCS messaging offers richer customer experiences through features like Suggested Replies, Rich Cards, and Suggested Actions, which can lead to improved conversion rates. To send RCS messages, developers need to set up an RBM (RCS Business Messaging) Agent, create a Vonage Application enabled for the Messages API, and link the two together before using the Server SDKs to instantiate a Client object and interact with the Vonage APIs. Examples of sending Suggested Reply and Suggested Action messages are provided, showcasing how to send custom messages with text, suggestions, actions, and postback data to enable user interactions. The Vonage Messages API's RCS channel offers numerous use-cases for RCS messaging, including customer surveys, appointment confirmations, and location sharing, which will be explored in future blog posts.