Send WhatsApp and SMS Messages from Marketo

Vonage's Messages API allows for native app features and multimedia messaging, including video, audio, and geolocation, to deliver a more engaging user experience. Marketo users can leverage this API to send messages to customers on the channel that's most convenient for them or surprise and delight users with reminders and booking confirmations. To integrate the Vonage Messages API in the Marketo Platform, users need to set up webhooks in Marketo and connect them to Smart Campaigns. The integration allows for triggering WhatsApp/SMS messages in infinite ways using Smart Campaigns, enabling customization based on customer preferences or scheduled times. This enables businesses to automate and measure marketing engagement, tasks, and workflows, ultimately helping customers move down the marketing and sales funnel.