How Vonage Communications APIs Enable 21st Century Retail Experiences

The retail industry is facing significant challenges, including showrooming, diminishing foot traffic, supply chain disruptions, and hiring issues. To combat these challenges, retailers are turning to digital engagement in physical spaces, enabling new experiences such as video interactions, remote sales assistants, and instant price matching. Vonage APIs can help retailers meet their customers' needs, minimize revenue leakage, and improve the overall shopping experience. The Vonage APIs enable features such as live communication with a remote store representative, sentiment measurement, and gauging hesitation. By integrating Vonage APIs into retail applications, executives can enhance customer satisfaction and drive business growth.