MotorTrend: Shifting into overdrive with Vercel

MotorTrend, a leading media company in the automotive industry, faced challenges with their legacy tech stack that led to slow build times and cumbersome release processes. By adopting Vercel's platform, they were able to reduce build times by up to seven times, enabling rapid feature releases and improving cross-team collaboration. The faster development cycles allowed for more focus on strategic discussions and feature iterations. Additionally, utilizing the Vercel Edge Network led to faster site speeds, resulting in increased ad impressions per page view and boosting revenue without requiring a redesign. MotorTrend continues to optimize their website performance with data-driven insights from Vercel Speed Insights and is migrating APIs to Next.js for enhanced scalability and maintainability.