Managing 275 thousand pages and 8 million assets at top speed with ISR

Mecum Auctions, a leading in-person car auction enterprise, transformed their digital presence with the help of Americaneagle.com. The company's previous digital platform was struggling to keep up with its massive inventory and high traffic volume. By adopting a new composable stack, Mecum achieved scalability, speed, and reliability for their website. The architecture designed by Americaneagle.com includes dataflow and content management through Salesforce, Algolia, and WordPress. Vercel's Frontend Cloud with Incremental Static Regeneration (ISR) serves all pages and implements ISR for lot pages, ensuring fast performance and reduced server load. The adoption of this new technology stack has allowed Mecum to improve content management and delivery, enabling their marketing team to create and update content independently without relying on IT support. This transformation demonstrates how strategic technology choices can drive efficiency and scalability while prioritizing the best user experience.