How to integrate AI into your business

Artificial intelligence (AI) is becoming a crucial driver of innovation and competitive advantage in businesses. With the AI market projected to grow by 37.3% annually through 2030, organizations need to effectively integrate AI into their operations. This guide provides a strategic framework for identifying and developing AI features that align with business goals and technical capabilities. It emphasizes the importance of frontend-centric approaches in creating exceptional customer value and using AI to reimagine user interactions. The Vercel Impact Assessment for AI Initiatives (VIA-AI) is introduced as a tool to prioritize AI projects based on their potential impact, feasibility, strategic alignment, business logic enhancement, data quality and availability, performance and scalability, security, compliance, and user trust. Key performance indicators (KPIs) are also discussed for measuring both technical performance and business outcomes of AI initiatives. The guide highlights the role of various teams in AI project success and how Vercel's platform can democratize AI development by allowing engineers at any experience level to contribute meaningfully to AI projects.