How Notion powers rapid and performant experimentation

Notion, a connected workspace platform, has increased its iteration velocity and run hundreds of experiments per year using Next.js, Vercel, and Statsig. Previously, the company faced challenges with handling traffic spikes, autoscaling issues, and long deployment times while deploying its marketing site using ECS. By moving to Vercel, Notion's marketing team saw a significant boost in development velocity due to features like fast deploys and Instant Rollbacks. The integration of Statsig for experimentation and feature flags has also streamlined the testing and iteration process. Overall, these tools have helped Notion improve its website performance and user experience while allowing the team to focus on rapid iteration and experimentation.