BNP Paribas Open: Serving up scores and experiences in real time with Work & Co and Vercel

The BNP Paribas Open, a prestigious tennis tournament held annually in Indian Wells, California, underwent a significant digital upgrade to enhance its global audience's experience. The marketing team recognized the need for a transformation as their website and mobile app were operating on separate CMS platforms, causing inconsistencies across digital touchpoints. Work & Co was chosen as the digital design and technology partner due to its track record with partners like Apple and Gatorade. Vercel was selected to power the BNP Paribas Open's frontend transformation for scalability, performance, rapid development, deployment agility, and an integrated ecosystem. The new platform successfully managed millions of users during the tournament, improving page load times, user engagement, SEO rankings, and personalized content experiences.