Send Rich Content with WhatsApp and the Twilio Content API and Content Template Builder

You can send rich content with WhatsApp using Twilio's Content API and Content Template Builder. To get started, you need a Twilio account and create a WhatsApp sandbox by accepting the terms and conditions to activate your sandbox. You then connect a test user to your sandbox and send a business-initiated message from your sandbox to the connected end user. The Content Template Builder is a tool that lets you design reusable templates for rich content that can be sent across various messaging channels, such as SMS, MMS, WhatsApp, and Facebook Messenger. With the Content Template Builder, you can create content templates with placeholders for on-the-fly values specific to the message recipient. You can then use the Content API to send these templates as messages, adding personalized content and media to deliver a more engaging customer experience. To use WhatsApp, you need to create a WhatsApp Business account, link your Twilio phone number to your WhatsApp Business account, and submit content templates for WhatsApp approval. By sending messages with WhatsApp Business and Twilio, you can unlock the ability to reach your customers through a powerful and immersive channel.