6 things you need to know about rich communication services (RCS)

Rich Communication Services (RCS) is an advanced messaging protocol that allows businesses and consumers to exchange rich, interactive content like high-quality photos, videos, buttons, and carousels. RCS Business Messaging is now available on iOS with the release of iOS 18.1, which supports RCS for both peer-to-peer messaging and business messaging. One key benefit of RCS is its ability to create branded messaging by giving businesses the opportunity to include their name, logo, tagline, and a verified badge next to every text sent. This helps build trust with customers over text. Additionally, RCS provides detailed delivery and read receipts, allowing businesses to understand not only when a customer receives your message but also when they read it. Furthermore, RCS offers rich content features such as quick reply buttons, carousels, and rich cards, which can increase interaction with customers. While RCS availability is expanding, it may take some time for it to be available across all carriers worldwide. However, businesses can use RCS Business Messaging today by requesting access through Twilio and going through the onboarding process.