Apple's iOS 18.1 release expands RCS to include Business Messaging

Apple's iOS 18.1 update introduces RCS Business Messaging for the first time on iPhones in the United States. This feature enables businesses to send richer messages with high-resolution images, read receipts, call-to-action buttons, and quick-reply buttons. While major US carriers are still working on enabling RCS Business Messaging on iOS devices, businesses can prepare for its adoption by incorporating media, links, or rich content into their current messaging strategies and utilizing platforms like WhatsApp and MMS to test future RCS capabilities.