Twilio and Zipwhip come together to deliver high-quality Toll-Free messaging at scale

Twilio has proposed an acquisition of Zipwhip, a leading provider of Toll-Free messaging in the US. The partnership aims to deliver high-quality Toll-Free messaging at scale as customers increasingly prefer messaging as their preferred engagement channel. By joining forces, Twilio and Zipwhip will improve the customer experience by enabling businesses to reach consumers on trusted numbers, leveraging a fast and low-friction onboarding process, flexible throughput, MMS, and delivery receipts. The acquisition reflects Twilio's commitment to providing deep connectivity and choice in messaging channels to its customers who are building next-generation customer engagement experiences.