RCS is here: Frequently asked questions about this new approach to multi-channel messaging

Rich Communication Services (RCS) Business Messaging is set to become the premium messaging channel globally with its branded senders and rich content features. Twilio recently hosted a webinar on RCS, covering its current global landscape, how businesses can think about incorporating it into their messaging strategies, and how to get started today. While RCS Business Messaging is not consistent globally, especially in the US and iOS-heavy markets, Twilio is working with carriers, Google, Apple, and customers worldwide to improve its availability and consumer experience. The company encourages businesses to learn more about RCS, onboard, begin testing, and consider key use cases where it can enhance customer experiences.