How to Build a Subscriber WordPress Plugin With Twilio Sendgrid API

This tutorial guides users on how to build a subscriber WordPress plugin using Twilio Sendgrid API. The plugin enables businesses to collect names and emails of potential customers for email marketing purposes through newsletter subscriber forms embedded on websites. It explains the benefits of having such a form, including direct communication with customers, increased likelihood of engagement and conversion into paying customers, and audience segmentation for personalized content. The tutorial then outlines how to create a WordPress plugin using Twilio's Sendgrid API, which involves setting up the database, installing required packages, building the widget class, registering the widget, configuring the SendGrid integration, creating a success page, adding some CSS, and testing that the plugin works. The final product is a simple email marketing tool that can be further extended by users depending on their needs. The author emphasizes the importance of this skill in building effective customer relationships and improving overall business communication.