Important email and SMS compliance considerations for Black Friday 2024

As businesses prepare for Black Friday and Cyber Monday in 2024, it is crucial to understand the regulatory and compliance requirements surrounding email and SMS marketing. These regulations are essential to avoid fines or being blocked from sending messages by carriers or emails from providers such as Google and Yahoo. Key risks of non-compliance include blocked emails, carrier filtering, and decreased customer loyalty. Businesses must adhere to guidelines for 10DLC numbers, toll-free numbers, short code numbers, SMS compliance best practices, DMARC protocols, and sender requirements from Gmail and Yahoo. By implementing these measures, businesses can enhance the security and effectiveness of their marketing campaigns while maintaining a positive sender reputation.